Traffic shifts all the time. A new app rolls out, a category spikes overnight, a site suddenly goes quiet. Today you find out by digging through reports and comparing numbers by hand.

Pick a time window and Trending Analysis compares it with the window right before it. It shows what moved, how much, and whether that movement is outside your normal range, so you can tell the difference between a real change and an ordinary busy day.

A traffic chart shows your typical range alongside current activity, so unusual spikes and drops stand out at a glance. Top movers surface the domains and categories that grew or fell the most, and category shifts show where your traffic mix is changing over time.

Knowing your normal traffic patterns also helps you plan ahead, with a clear view of usage trends you can use to anticipate growth.